The commercial, which features Hertzfeld and other members of the original Mac team discussing their baby, never appeared on TV "because Apple deemed it too self-congratulatory, although it was used in some promotional materials sent to dealers," Hertzfeldwrote.
"So we set out to capture the greatness of Lisa in something affordable to individuals rather than corporations," he says in the unaired ad, in which he's identified as a Macintosh "software wizard." Hertzfeld was referring to Apple's business-targeted, graphical interface-sporting Lisa computer released in January 1983.
Also appearing in the ad are Mac team members Andy Hertzfeld, George Crow, Bill Atkinson, Mike Murray, and Burrell Smith—though the most famous architect of the Mac, Steve Jobs, does not appear.
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